How can you make an SEO-friendly permalink? Learn more about permalinks and how to make one that drives traffic to your website.
A permanent link, otherwise known as a permalink, is an essential part of a website. It is a common feature of websites that consistently publish, update, and remove content. A permalink is a URL that directs a visitor to a specific web page, blog post, or digital media on your website. It is primarily used for blogging services where the web page is often temporarily available at a different address.
How Does it Work?
Think of permalink as a direct address of web content. Although it is permanent, permalinks provide an alternate web address for every content seen on the home page. It can be relocated to another page once the content is archived.
Take this as an example; a blog article is made accessible either at the homepage or featured page of the website. Posting new content on the homepage will result in more visibility and higher traffic. Once a new blog is posted, the older one is removed from the featured page and saved at a permalink. In this way, a visitor may still access older content.
It is widely known that URLs, including permalink, are significant for SEO. An effective URL could drive traffic into the website and increase page conversion, leading to better visibility on search engine results.
If a URL or permalink is confusing, inaccurate, and poorly structured, it may steer visitors away from your website. To prevent such occurrences, what you need to do is ensure an SEO-friendly permalink.
How to Make SEO-friendly Permalinks
Practice these tips when creating URLs and permalinks to increase traffic on your website.
#1 Simple and Enticing Permalinks
Avoid creating incomprehensible permalinks made by a string of letters, numbers, and characters. Make it short, sensible, accurate, and attractive.
Although an IP address on permalink works well in directing visitors to specific content, such URL is not SEO-friendly since it is just a series of random numbers. It is hard to remember and not professional looking. An effective permalink contains relevant words to the content and is understandable.
#2 Use Keywords
Add keywords in the permalink to optimize the web page. The keywords should be at the beginning of the URL. Visitors will immediately understand and recognize the content of the webpage in this manner.
However, beware of overusing and stuffing keywords in the URL. Use only the necessary keywords which search engines automatically recognize.
#3 Use Hyphens
Do not string the keywords when creating a URL. Separate each keyword by using a hyphen. Doing so makes it easier for the visitor to read the URL. Though underscores are useable to separate words, it is not as effective as hyphens. Keywords connected with underscores are read as one word, whereas hyphen is seen as spaces.
#4 Non-changeable URLs
Use static or non-changeable URLs. These are URLs that remain the same when the page loads. Changeable parameters such as “?” and “&” makes the URL less readable. However, it does not entirely mean you can’t use these parameters. You may use these characters for dynamic URLs and tracking content posted on social media.